UCHealth approached us on multiple occasions to come up with creative ways to create content around two of their brand ambassadors, Colorado Avalanche defenseman Cale Makar and his wife Tracy Makar. I’ve been lucky enough to work with Cale numerous times over the years, so these shoots were always highlights for me. In 2025, we leaned into the couple’s competitive side with a series of lighthearted games hosted in their home. Then in 2026, we expanded into the community, inviting two Colorado Avalanche season ticket holder families for a hockey-themed field day. For each campaign, we turned around six to ten pieces for use on UCHealth’s social channels.