It’s not everyday you get to launch a new professional sports team. With Denver finally getting a NWSL team after years of campaigning, the newly formed Denver Summit FC approached us to create a launch commercial unveiling the team name, crest, colors, and iconography. The result was a tour around Colorado, filming in several iconic locations across three days, finishing at a sports bar where we brought in over 40 extras to stage a watch party. The spot was unveiled at the Denver Summit FC launch party and went on to set the tone for the following months of launch coverage.