A personal favorite project of mine, Microsoft approached us in the early days of promoting their AI service Copilot, wanting us to find a YouTuber to collaborate with. We proactively pitched Joshua Weissman as a great fit, and were able to get both parties on board. We worked with Weissman and his team to come up with a concept that felt authentic to his brand, while showcasing what Copilot had to offer. The result was a four episode mini-series, shot in his studio in Texas, pitting budget versus gourmet meals to see which was better.